Features of The Tipping Point How Little Things Can Make a Big Difference PDF
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s The Tipping Point How Little Things Can Make a Big Difference PDF breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
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Description of The Tipping Point How Little Things Can Make a Big Difference PDF
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Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy‘sTop Global Thinkers.
Dimensions and Characteristics of The Tipping Point How Little Things Can Make a Big Difference PDF
- Publisher : Back Bay Books (January 7, 2002)
- Language : English
- Paperback : 301 pages
- International Standard Book Number-10 : 0316346624
- International Standard Book Number-13 : 978-0316346627
- Lexile measure : 1160L
- Item Weight : 10.4 ounces
- Dimensions : 5.5 x 1 x 8.5 inches
July 8, 2018
December 2, 2016
Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’s did. Turns out Revere’s personality helped his news galvanize patriots to pick up their rifles, while Dawes’ identical cry made people turn over and go back to sleep. Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: he was a Connector and a Maven. Revere had a vast rolodex of acquaintances in colonial Massachusetts and he knew everything there was to know about the nascent independence movement. He set the scene for resistance to the onmarching British, and a few local men of Gladwell’s third type, the Persuaders, finished the job of rallying the militias of Concord and Lexington.
Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.
Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.
October 9, 2017
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the “broken windows” policy. The “fact” that the “broken windows”policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the “broken windows” policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the “broken windows” policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.
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