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Features of Influence New and Expanded PDF
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.Influence New and Expanded PDF
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
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Description of Influence New and Expanded PDF
At anytime given any circumstances, if you come across this book Influence New and Expanded PDF you must not waste your time to read it even if it takes you a lifetime. This unique masterpiece has all the ingredients that are required to help you out in any difficult time of your lives. This book for self help has been read and reviewed by thousands of customers and has been one of the leading books for life and how to spend it. It is a must download and must read for anyone of any age and who lives anywhere on this earth as it will make life much easier to bare and comfortable to live. Self help books are the reason why there are innovations and products that ease life of today. It inspires people to achieve what is unthinkable and do what is undoable until it is done. A must read, cannot emphasize more.
The Authors
Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”
–This text refers to an out of print or unavailable edition of this title.
Dimensions and Characteristics of Influence New and Expanded PDF
- Identification Number : B08HZ57WYN
- Publisher : Harper Business; Expanded ed. edition (May 4, 2021)
- Publication date : May 4, 2021
- Language : English
- File size : 31339 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 592 pages
- Lending : Not Enabled
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May 4, 2021
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