Features of Split-Second Persuasion By Kevin Dutton PDF
Split-Second Persuasion By Kevin Dutton PDF An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.
Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:
- Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths.
- Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true.
- Explains how group dynamics can make us more tolerant or deepen our extremism.
- Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion.
“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
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Description of Split-Second Persuasion By Kevin Dutton PDF
This book is one of the best selling books for the subject of science and math for all
Students and professionals around the world who aspire to achieve excellency in their courses and field for better understanding and teaching their pupils and themselves. It is a must read atleast once a lifetime
So download Split-Second Persuasion By Kevin Dutton PDF here.
Kevin Dutton, PhD, is a psychologist and research fellow with the Faraday Institute of Science and Religion at Cambridge University. His work has been published in Scientific American, Journal of Experimental Psychology, and Cognition and Emotion, among others.
Dimensions and Characteristics of Split-Second Persuasion By Kevin Dutton PDF
- Identification Number : B004IPP8SW
- Publisher : Houghton Mifflin Harcourt; 1st edition (February 3, 2011)
- Publication date : February 3, 2011
- Language : English
- File size : 10170 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 309 pages
- Lending : Enabled
November 19, 2020
This book is packed full of mind blowing information (that you can get from other books). That being said there are quite a few very insightful conclusions that the author puts forward. Still this book would have been way better if it was condensed down to about 100 pages. Finally the central tenant of the book (the spice model of persuasion) didn’t really come together for me in any meaningful way across the nearly 400 pages, and that’s sad because I really feel there’s something to be explored here.
All in all, this is a good book, but it needed to be shorter and more focused.
July 20, 2012
A lot of the “persuasion” this book refers to depends on your being able to deflate someone with a witty rejoinder – “Yes Madam, I am drunk. But tomorrow I’ll be sober and you’ll still be dumb.” Or the persuasion referred to depends on diffusing a situation by making common cause with someone – “I stole a souvenir fork too. But I think the hostess saw us. I suggest we return the forks to the table.”
But for most of us, if we can come up with any such rejoinder at all, it will be an esprit de l’escalier – a comeback we think of too late when we’re already out the door and down the staircase. We can’t be trained to think of these rejoinders. Delivering one on target is often a matter of pure luck. Besides, this isn’t the kind of persuasion I had in mind when I got this book. I was hoping to find ways of changing a person’s mind on issues important to me, or of influencing people away from what I perceive to be their damaging fixations.
The book does eventually address this deeper aspect of persuasion. There are some insights here, particularly in the middle of the book where Dutton considers the type of influence that molds dedicated cult members and the type of influence that primes a person to become the victim of psychopaths or other very mercenary characters. However, there are a couple of things that detract from Dutton’s presentation even in these more serious sections.
For one thing, he offers up a potpourri of brain studies and experiments that show which parts of the brain are involved in different thinking processes. The presumption is that if we can change people’s neural pathways, we might be able to change their minds. Most of the brain studies cited are flimsy one-off researches on a limited set of volunteers. The book is really like one long “Psychology Today” series of updates for the casual lay reader. Such studies are often contradicted by the very next such study. I was especially put out with this kind of research after having read Ray Tallis’ book “Aping Mankind,” Aping Mankind: Neuromania, Darwinitis and the Misrepresentation of Humanity which intelligently challenges the presumptions of such hit-or-miss studies.
Then what might be valuable insights here tend to be overridden, or overwritten, by Dutton’s forced attempts at snappy writing. Dutton (an Englishman who uses a fair smattering of Brit colloquialisms) often indulges in barrages of mixed metaphors. “In the courtroom, rape often constitutes a crucible of persuasion jujitsu in which opposing lawyers lock horns not so much over the minds of the jury as over their hearts.”
What’s more, he often both anthropomorphizes the brain and simultaneously compares it to a computer. “Your brain’s so busy running it’s fear program – it completely overrides its lie detection “module.” When you think things through using the standards that the more serious writer Ray Tallis uses, you can see how both types of metaphors are very misleading.
Overall, these pages tend to be just too much pop psychology. The insights offered don’t form any consistent approach that a reader can put into practice. After all the mixed metaphor and parlor game type novelties involving modes of perception – what’s left are the good old stand-by techniques of influence. Be friendly; make an appeal to self-interest; look people straight in the eye; dress well; and sound self-assured. But we already knew that.
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